increase enthusiasm marketing product

The squeeze page --> free ebook model definitely works -- IF done correctly.

Here's one model that works well (there are many variations, this is only one)...

In your free ebook, don't "give away the farm". For an opt-in bribe, I wouldn't use a PDF more than @ 15-20 pages. While you should definitely provide some value in the freebie, you want to make it "incomplete", and ultimately use it as a "presell" tool for a paid product.

Think about it... if you give your prospects all the info they need to know in the freebie, then why would they need your paid product?

Of course you COULD give away the entire premium product as the freebie, but then you just "conditioned" your list to expect premium products from you for free (which is not what you want if you plan to actually sell them anything in the future)!

I'm not saying you shouldn't provide great value to your list for free - because you SHOULD. And you should do it regularly. But you should also condition them to expect paid offers from you on a regular basis (IF you want this to be a real source of revenue for you).

As far as getting people on your list is concerned... you will definitely need to promote it. Many good methods for that...

* WSO's

* JV's / affiliates (you could brand your squeeze page PDF with their affiliate link for the upsell - there are scripts that can automate this). Lots of places to find affiliates. ClickBank is a good place to start.

* SEO traffic (put up quality articles on your site, then get good backlinks to those articles). The articles would ultimately link to your squeeze page.

* Videos - put up some of your "Powerpoint" videos on YouTube and other videos sharing sites, then link back to your squeeze page.

* PPC / media buys