1. An autoresponder is the "heart" of your list building efforts. It's responsible for creating those optin forms (boxes) on your website.
2. Autoresponders collect the data and sort or manage your list so you can login to your autoresponder at any time and create an email message to send out to all of the email addresses at once. (You can also automate the messages to be delivered automatically but more on that once you know the basics)
3. The first step is to get an autoresponder account. For your situation I suggest Imnica Mail (Google it). They are the most cost effective. Other companies such as Aweber, Get Response, iContact, Mail Chimp, etc. All do the same thing with a few differences in the functionality and options.
4. The second step is to learn how to use the autoresponder (There are great help videos at all of the companies I mentioned above - Go through those videos until you completely understand everything to this point. It will make it much easier for you in the long run).
5. The third step, after you get the autoresponder setup, is to take that code you generated from your autoresponder (Explained in their help videos) and put it on your website.
6. Learn about squeeze pages (also known as landing pages) by searching through this forum. You will find excellent information about conversions, how to create a squeeze page, etc.
7. Traffic is your next step... Get traffic to your squeeze page, watch your analytics to adjust and tweak for better conversions. (Look into "A - B" Split testing)
That in a nutshell is what is involved in list building. There are so many more details but learn the basics first. Then experiment.
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